NEW GALLERY RENOVATION FEATURES HIGH TECH INTERACTIVE GAMES AND AUGMENTED REALITY EXPERIENCES TO TEACH HEALTHY EATING AND COOKING – MISSION NUTRITION EXHIBITS SET TO OPEN JULY 22, 2017
July 12, 2017
Contact Josh Holland
After more than a year of planning, the Exploreum Science Center will open the new Mission Nutrition interactive exhibit area in the My BodyWorks Gallery on Saturday, July 22. The renovation features five Superfood Heroes that come alive through Augmented Reality technology; a racing video game, Fuel Up, where visitors race through breakfast, lunch, and dinner, trying to avoid unhealthy foods; the Now You’re Cooking touch screen interactive exhibit that lets visitors choose between ingredients to create healthier versions of traditional Southern dishes; and the You Are What You Eat interactive game featured on an eight- foot screen. The $500,000 renovation is sponsored by: The Ernest G. DeBakey Charitable Foundation, Infirmary Health, and The Caring Foundation of Blue Cross and Blue Shield of Alabama.
“This renovation hits the mark on so many levels,” said Jan McKay, the Exploreum’s Executive Director. “The interactive media uses the most recent technology available, the colors and design are amazing and exciting, there is something for everyone, the games are fun, and the educational content is strong. We are pleased with the outcome, and we hope our community will come and see for themselves.”
Mission Nutrition replaces an older area of the gallery which also focused on nutrition education. As information gleaned from nutritional research progressed, the area needed an upgrade. The Exploreum hired Impact Communications from Cleveland, Ohio to plan, design, and implement the renovation. Nothing in the new Mission Nutrition is off the shelf. All game concepts, design, software and interactivity were custom designed for the Exploreum.
“This is the first time Augmented Reality has been used in a museum exhibition in our region of the country,” said McKay. “I would bet it is also the first time it will be integrated into a permanent science center exhibit.”
The Exploreum Team members who shouldered a year of extra work and planning include Assistant Director, Don Comeaux, Health Education Coordinator Haley Freeman, Director of Marketing Josh Holland, Engineer and Facilities Manager Roger Smith, and IT Coordinator Bruce Grimes. In addition, Katie Rees, a Dietician from Infirmary Health provided guidance and direction on nutritional facts and current recommendations.
“We are tremendously grateful to our three donors who are very committed to health education and have been ongoing supporters of the My BodyWorks gallery since it was created in 2009,” said McKay.
Mission Nutrition opens Saturday, July 22 from 9 – Noon for Exploreum members and at noon for the general public. The exhibits will be part of the permanent gallery.
FUN FACTS ON MISSION NUTRITION
The Exploreum is open to the public Monday through Saturday from 10 a.m. – 5 p.m. and Sunday Noon – 5 p.m. Summer Combo pricing is in effect: $10 per visitor, which includes admission to the entire Exploreum plus a ticket to the J.L. Bedsole IMAX Dome Theater, now featuring the film A Beautiful Planet.
The Exploreum is located at 65 Government Street in Mobile. It is a member of the Association of Science and Technology Centers, the American Alliance of Museums, Visit Mobile, and the Alabama Museums Association and has been voted Best Kid Friendly Attraction two years in a row and repeatedly receives Four Stars on TripAdvisor. Developed for visitors of all ages, and serving the Gulf Coast since 1998, the Exploreum also features hands-on, interactive, and fun permanent galleries, and a special Wharf of Wonder play and learning area for those under the age of 6. The Exploreum focusses on science, technology, engineering and math education, seeking to teach, entertain, and spark an interest in science and nature.
Members get in free all year. Membership info and additional info at www.exploreum.com